HEETS Purple Wave Selection

The taste and the draw

The first pull off HEETS Purple Wave leans sweet before anything else, a rounded blueberry note that sits on top of a quieter wild herb undertone. Menthol shows up on the exhale rather than the inhale, so it reads as a cooling finish rather than a menthol stick with fruit added on top. Each stick runs to roughly 14 puffs, and the flavour holds fairly steady across that whole run instead of fading hard in the last third, which is where some heated sticks lose their character.

Throat feel is on the softer side for a flavoured stick - the herb note takes some of the edge off rather than adding to it, so it doesn't sit as heavy as a straight menthol option can. Room aroma is light and clears quickly compared with a burnt cigarette, though it is still noticeable at close range while the stick is running, and it lingers a little on hands and clothing the way any heated tobacco stick does. A full box of 200 sticks works out to roughly ten days to two weeks for someone smoking a pack a day, longer for lighter use, so it's worth being confident in the flavour before committing to the whole carton in one order.

Who this flavour suits

Purple Wave suits someone who wants more going on than a plain tobacco or menthol stick but doesn't want a flavour that tastes purely like candy. The wild herb note keeps the berry side grounded, so it reads as a flavoured tobacco stick rather than a dessert stick. It's a reasonable pick if you already reach for fruit-forward Korean HEETS shades and want one with a cooler finish rather than a straight-menthol one.

It suits less well if you want a straightforward tobacco taste with no fruit or menthol involved at all - that reader is better off with one of the plainer shades in the range. It's also not the stick to reach for if you dislike menthol in any amount, since the cooling note is present throughout even though it stays behind the berry rather than in front of it.

How it sits next to the other Korean HEETS shades

TEREA 365 stocks the wider run of Korean HEETS colours alongside Purple Wave, including Amber, Green, Blue, Turquoise, Yellow and Russet Selections. Each shade is built around its own flavour direction within the same stick format, so the choice comes down to what you want the flavour to lead with.

• Purple Wave - dark berry first, wild herb underneath, light menthol on the exhale
• Amber, Green, Blue, Turquoise, Yellow and Russet Selections - other flavour directions in the same Korean HEETS range
• If dark berry with a cooling finish isn't what you're after, message us on WhatsApp and we'll point you to a closer match before you order a full box

Which IQOS device it fits

Purple Wave is a HEETS stick, and HEETS is built for the classic IQOS heating format, not the newer induction-based ILUMA range. It's listed as compatible with IQOS 3 DUO, IQOS ORIGINALS DUO and IQOS Lil Solid, all of which heat the stick with a blade inserted into the tobacco plug. If your device is an IQOS ILUMA or ILUMA ONE, this stick will not fit the blade-free heating chamber - ILUMA runs on TEREA sticks instead, which is a separate product line with its own Purple Wave-branded option that we also stock.

This matters more than it sounds like on paper, because HEETS and TEREA sticks are shaped and built differently and are not interchangeable between the two device families. Check your device model before ordering a full box of 200 sticks, since the box isn't something we'd suggest buying on the assumption it will work.

One thing to know before you order

Two points worth flagging plainly. First, this is a HEETS product for classic IQOS devices, so it's the wrong stick if you've already moved to ILUMA - there's no cross-compatibility to fall back on, and there's no adaptor that makes it work either. Second, this listing is currently showing out of stock in our system. Korean HEETS shades come in as import batches rather than a constant local supply, so timing between batches varies and a shade that's available one week can be gone the next.

We'd rather tell you that upfront than take an order we can't fulfil on the delivery window we quote elsewhere on this page. Message us on WhatsApp and we'll tell you honestly whether stock is close or whether a different shade from the Korean HEETS range is your faster option right now.

Ordering and delivery in the UAE

HEETS Purple Wave Selection is priced at AED 137, reduced from AED 153, for a box of 200 sticks.

• Delivery: 1-2 hours in Dubai, Sharjah and Ajman; within 24 hours elsewhere in the UAE
• Payment: cash or card on delivery, nothing to pay online in advance
• Ordering: message TEREA 365 on WhatsApp at +971561652004 with the flavour and quantity you want
• Stock: confirm availability on WhatsApp first, since this shade moves in and out of stock between import batches

Product specifications

Frequently asked questions

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