IQOS ILUMA I Standard Blue

How the ILUMA i Standard Blue performs

Insert a TEREA stick and the ILUMA i Standard Blue starts itself - there's no button to find and no light to wait on. The induction heating warms the stick evenly from within rather than from a blade at one end, so the draw stays consistent from the first pull through the last, and there's no blade left inside the device to snap or clean out between sticks.

The touch screen sits flush on the body and shows battery level and remaining puffs at a glance, which is useful when you're deciding whether to start a session or wait until you're back at your desk. Each stick runs for up to 14 puffs or six minutes, whichever comes first, and if you need to step away mid-session, stop mode pauses things rather than forcing you to waste what's left.

• Auto Start: insert a TEREA stick and heating begins on its own
• Touch screen control for battery and puff tracking
• Flex Puff Technology for a steadier draw across the session
• Longer, flexible battery life between charges

Who this device suits

Breeze Blue is one of a few finishes TEREA 365 lists on the ILUMA i Standard, alongside Electric Purple and Terracotta versions of the same device, so choosing blue is purely a matter of preference rather than a different spec sheet. At 5.9 x 8.8 x 15.4 cm it's compact enough for a jacket pocket or a small bag, and the auto-start function makes it a straightforward pick for someone upgrading from an older, blade-heated IQOS model who'd rather not deal with a manual ignition button.

It's a less obvious fit if your household switches between TEREA and other stick brands, since this device reads TEREA sticks only and won't recognise anything else.

IQOS ILUMA Standard against One and Prime

TEREA 365 carries three tiers in the induction range. The ILUMA i One is aimed at someone starting out with their first ILUMA device. The ILUMA i Prime sits at the top for buyers who want the fullest set of features the range offers. The ILUMA i Standard reviewed here, in Breeze Blue, sits in between: it keeps the touch screen and auto-start that make the Prime easy to live with, without the step up to the top price point, which is usually why it's the model people settle on once they've compared all three.

Setting it up with TEREA sticks

Charge the device over the supplied USB-C cable before first use; a full charge from empty takes around 135 minutes, so it's better suited to an overnight charge than a five-minute top-up before you head out. Once it's charged, insert a TEREA stick and auto-start takes it from there. Draw steadily rather than sharply for the smoothest pull, and use stop mode if you need to break mid-stick. When the stick is spent, remove it and run the cleaning tool through the chamber every few packs to keep it drawing evenly.

TEREA Regular, TEREA Menthol and TEREA Amber are the flavours we get asked about most alongside this device - Regular for a straightforward classic tobacco taste, Menthol for a cooler and crisper pull, and Amber for something slightly sweeter and more rounded. Any TEREA stick runs in the device regardless of flavour.

One trade-off worth knowing

The same induction system that keeps this device simple to maintain is also what locks it to TEREA sticks specifically - it won't take HEETS or sticks made for older, blade-heated IQOS devices, so it isn't the right buy if you're still mixing stick brands at home. The roughly 135-minute charge time is also longer than some rival pod-style devices, which is worth factoring in if you tend to charge on the go rather than planning ahead. Neither is a fault so much as something to know before you order rather than after.

Buying and delivery in the UAE

TEREA 365 has the IQOS ILUMA i Standard Blue in stock at AED 265, down from AED 300. The box includes the device, a USB-C charging cable and the cleaning tool, so there's nothing extra to source before your first stick. Orders placed on WhatsApp at +971561652004 are delivered within 1-2 hours across Dubai, Sharjah and Ajman, and within 24 hours to the rest of the UAE. Payment is cash or card on delivery, so no card details are needed online.

TEREA 365 is an independent UAE retailer and is not affiliated with IQOS, TEREA, HEETS or their parent company.

Product specifications

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